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Apr 23, 2026
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3 min read
Digital Marketing
+1
The tool isn't the issue. The targeting infrastructure behind it is.
Apr 16, 2026
4 min read
Artificial Intelligence
Mar 26, 2026
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It's not the tool. It's what you're feeding it. Here's the framework.
Apr 9, 2026
2 min read
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The problem isn't the automation; it's the timing.
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A different approach for outreach. Value over volume.
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Below the Line
Marketing measurement and operations for B2B founders who are done guessing whether their marketing works. Practical. Opinionated. Accountable.
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